Volumizing Primer

Details

Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free.

*Consumer perception study results by a third-party lab.

Ideal for

For all hair types looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.

How To Use

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

Ingredients

Hydrolyzed Wheat Protein: Increases suppleness, enables styling ease, and improves hair sheen and texture

Panthenol (Vitamin B5): Delivers moisture, softness, and shine

Hydrolyzed Soy Protein: Helps improve manageability while conditioning and moisturizing

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free · Synthetic Color & Dye Free · Gluten Free · Cruelty Free

Scent

A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.