Volume & Shine Kit

Details

PromisesKept.
Results Delivered.
Hair Healed.

87%of women said their hair had more body*

86%of women said their hair looked fuller.*

100%of women said their hair was immediately shinier**

94%of women felt their hair looked repaired after one use**

100%of women felt this product did not leave hair greasy or weighed down after 1 week of use**

*Consumer Perception Study of 55 women who used Full Shampoo and
Conditioner for 1 weeks (7 uses).

**Consumer perception study conducted on 50 respondents immediately,
after 8 hours, 3 days and 1 week of Healing Oil usage.

Our Patented Technology

OurPROOFis in our
SCIENCE.

Alpha Keratin 60ku® is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Ingredients

Biotech-born protein
MEETS powerful, plant-
based nutrients

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free

• Phospholipids Molecules derived from natural soybeans that help fight frizz and protect against humidity.
• Pink Pomelo Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
• Artichoke Leaf A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.
• Tocopherol This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UVlight or pollution.
• Tahitian Gardenia Flower Extract Native to Western Polynesia, this botanical extract is a sacred and ageold remedy used to to strengthen weak and damaged hair.
• Kalahari Melon Seed Oil Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.

Scent

Full Shampoo & Conditioner: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.

Healing Oil: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

About our Fragrances

Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.

How To Use

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. Follow with conditioner.

Shake Healing Oil well before each use to mix key ingredients and activate the formula. Pump a few drops into hands and work throughout damp and/or dry hair. Style as desired.

Usage

Daily or as needed