Smooth Shampoo & Conditioner Duo

Details

PromisesKept.
Results delivered.
Hair Healed.

97%of women said their hair looked smoother

97%said hair looked healthier

80%felt their hair looked smoother and more hydrated

Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner
and Un-Frizz Cream for 1 week

Our Patented Technology

OurPROOFis in our
SCIENCE.

Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Ingredients

Biotech-born protein
MEETS powerful, plant-
based nutrients

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free

• Pink Pomelo A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
• Phospholipids Derived from natural soybeans to help fight frizz and protect against humidity.
• Gotu Kola A multitasking Indian herb that promotes strength, smoothness, and luster.

Scent

A restorative blend of herbs, fruit, and citrus incorporating soothing lavender and fresh mint essential oils.

About our Fragrances

Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.

How To Use

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.

Usage

Daily or as needed

Texture

A luxurious lathering shampoo with a soft and smooth finish.