Recovery Shampoo & Conditioner Duo

Details

PromisesKept.
Results delivered.
Hair Healed.

97%said hair felt immediately softer

97%felt hair was less damaged

91%felt hair was more manageable

Consumer Perception Study of 42 women who used Recovery Shampoo and
Conditioner for 2 weeks (10 uses).

Our Patented Technology

OurPROOFis in our
SCIENCE.

Alpha Keratin 60ku® is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Ingredients

Biotech-born protein
MEETS powerful, plant-
based nutrients

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free

• Hydrolyzed Quinoa This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.
• Baobab Seed Oil From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
• Grapefruit Extract Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.

Scent

A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.

About our Fragrances

Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.

How To Use

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. Follow with Recovery Conditioner

Usage

Daily or as needed

Texture

A luxurious, lathering shampoo with a clean but hydrating finish.