Curl Shampoo

Details

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.

*Consumer perception study results by a third-party lab on Curl Shampoo & Conditioner regimen use.

Ideal For

Hair types with a broad range of soft waves to highly textured curl patterns.

How To Use

Wet hair thoroughly, work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.

Usage
Daily or as needed

Texture
A luxurious, creamy lathering shampoo that maintains hair’s natural hydration

Ingredients

Jojoba Oil
Provides moisture and hydration to enhance shine and detangling
Ceratonia Siliqua Gum
Locks in moisture and helps define curls
Bean-Based Polymers
Facilitate curl formation and definition

Scent

A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes.

About Our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.