Curl-Defining Whip

Details

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage.

*Consumer perception study results by a third-party lab.

How to Use

Shake well. Turn can upside down and dispense a golf ball-size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.

Ingredients

Shea Butter

Hydrolyzed Adansonia Digitata Seed Oil (Baobab): Revitalizes damaged hair and protects against moisture loss and the drying elements

Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free · Synthetic Color & Dye Free · Gluten Free · Cruelty Free

Scent

A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.