ColorKick® Illuminating Mask

Details

Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. This mask is designed to protect and maintain hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.

*Consumer perception study results by a third-party lab.

Ideal For

For anyone who colors their hair.

How To Use

After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2 - 3 minutes. Rinse well.

Usage
1-2x per week in place of regular conditioner

Ingredients

Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax
Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.
Mullein Flowers Specialty Natural Active
Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.
Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract
Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun’s rays.

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free

Scent

A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.

About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.