{"title":"Treatments \u0026 Masks","description":null,"products":[{"product_id":"healing-oil","title":"Healing Oil","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it's the ultimate multi-tasker, delivering the shine, softness, and moisturizing you'd expect from a hair oil and the damage repair, strengthening, and environmental protection that only our bio-identical protein can provide. Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won't alter your color or weigh down your hair. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Healing Oil independent, third party bioinstrumentation clinical study\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types in need of shine, repair or extra nourishing.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eShake well before each use to mix key ingredients and activate the formula. Shake a few drops into hands and work throughout damp and\/or dry hair. Style as desired.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eTocopherol: This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UVlight or pollution.\u003c\/p\u003e\u003cp\u003eTahitian Gardenia Flower Extract: Native to Western Polynesia, this botanical extract is a sacred and ageold remedy used to to strengthen weak and damaged hair.\u003c\/p\u003e\u003cp\u003eKalahari Melon Seed Oil: Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372230203,"sku":"healing-oil","price":7.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/correct_healingoil_fullsize_1.7oz_thumb_1_6fdb9559-1299-4cca-81e1-e01456a3d0fe.jpg?v=1784535595"},{"product_id":"overnight-scalp-hair-elixir","title":"Overnight Scalp \u0026 Hair Elixir","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Overnight Scalp \u0026amp; Hair Elixir is a transformative overnight hair and scalp treatment designed to restore balance and vitality while you sleep. This lightweight, non-greasy overnight hair serum deeply nourishes and hydrates the scalp, restoring the scalp barrier for healthy growth. It smooths frizz and strengthens strands, giving your hair the hydration and repair it needs without weighing it down. Powered by Alpha Keratin 60ku®, this overnight treatment replenishes moisture, helps reduce breakage, and leaves all hair types looking and feeling healthier by morning. Think of it as an overnight hair mask in serum form—your nightly step for a radiant scalp and silky soft hair. It is like skincare for your hair.\u003c\/p\u003e\u003cp\u003eThe calming scent of lavender, chamomile, and sandalwood transforms your evening routine into a restorative ritual.\u003c\/p\u003e\u003cp\u003eColor-safe, paraben-free, gluten-free. \u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair and scalp types.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eUse nightly on damp or dry scalp and hair. Dispense one pump of the product onto your fingertips. Starting at the scalp, massage the product thoroughly across the scalp and through the hair. Repeat as needed. Leave in overnight. Will not stain pillows or sheets.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eCharged Hyaluronic Acid: Helps to hydrate hair\u003c\/p\u003e\u003cp\u003ePeptide Blend: Clinical-grade blend of peptides that help fortify hair\u003c\/p\u003e\u003cp\u003eOlive-Derived Ceramide: A multifunctional ceramide to help boost hair health\u003c\/p\u003e\u003cp\u003eAlpha-Glucan Oligosaccharide: A beneficial microbial flora that offers prebiotic properties to balance the scalp’s ecosystem and support hair health\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eEscape into tranquility with this soothing blend of lavender and chamomile, white tea, bergamot, magnolia buds, and a light touch of creamy sandalwood to help promote relaxation and restful sleep.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372557883,"sku":"overnight-scalp-hair-elixir","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/co_overnightscalpandhairelixir_fullsize_1.7oz_pdp.jpg?v=1784535604"},{"product_id":"damage-reverse-serum","title":"Damage Reverse Serum","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eMeet the leave-in treatment that instantly repairs and forever protects. Named as one of TIME's Best Inventions of 2024, this new product revolutionizes hair repair by not only instantly repairing damaged hair, but also fighting future damage and breakage. It's packed with the highest percentage of our hair-identical protein, Alpha Keratin 60ku®,. This wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to boost elasticity, and refills each strand with keratin to smooth unwanted frizz, repair split ends, enhance shine, and restore softness. The result? Visibly healthier hair that looks and feels stronger, silkier, and better protected with every use. \u003c\/p\u003e\u003cp\u003e*Clinical study results by a third-party lab.\u003c\/p\u003e\u003cp\u003eFrom TIME. © 2024 TIME USA LLC. All rights reserved. Used under license.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types, especially hair that's damaged or in need of extra care.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eApply 2-3 pumps from roots to ends on damp or dry hair. Use as the first step in your hair care routine daily or as needed.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eHighest Concentration Of Alpha Keratin 60ku® - Patented 100% bio-identical keratin protein clinically proven to repair and strengthen all hair types\u003c\/p\u003e\u003cp\u003eTremella Mushroom - Helps hydrate and retain moisture\u003c\/p\u003e\u003cp\u003eSolar-Protection Complex - Protects against aging, drying, and color-depleting effects of light exposure\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372590651,"sku":"damage-reverse-serum","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/r_damagereverseserum_silo_timeaward.jpg?v=1784535607"},{"product_id":"restorative-treatment-mask","title":"Restorative Treatment Mask","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Labs Restorative Treatment Mask is a deep conditioning hair repair mask designed to revive damaged hair without heaviness. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60ku®, our keratin hair repair mask delivers an immediate and intense hydrating and conditioning boost for silky soft hair that's immediately reinvigorated with health and nourishment. Ideal for anyone looking for the best hair care solution to hydrate dry hair and protect against future breakage. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eFor all hair types that are damaged or in need of moisture.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eAfter washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well.\u003c\/p\u003e\u003cp\u003eUsage\u003cbr\u003eWeekly or as needed in place of conditioner\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCystoseira Compressa Extract (Brown Algae)\u003c\/strong\u003e\u003cbr\u003eThis marine active is known to provide intensive repair and helps provide heat protection.\u003cbr\u003e\u003cstrong\u003eAmaranthus Caudatus Seed Extract\u003c\/strong\u003e\u003cbr\u003eThis plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.\u003cbr\u003e\u003cstrong\u003eBaobab Seed Oil\u003c\/strong\u003e\u003cbr\u003eFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.\u003cbr\u003e\u003cstrong\u003eCynara Scolymus (Artichoke) Leaf Extract\u003c\/strong\u003e\u003cbr\u003eThis natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSulfate Free · Paraben Free · Phthalate Free\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eCruelty Free \u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003cbr\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372623419,"sku":"restorative-treatment-mask","price":4.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/dtc_retroative_treatment_mask_1x2_1_38001c05-4cb4-4aa6-ab7b-5900ab576c16.jpg?v=1784535608"},{"product_id":"colorkick-illuminating-mask-1","title":"ColorKick® Illuminating Mask","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. This mask is designed to protect and maintain hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eFor anyone who colors their hair.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eAfter cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2 - 3 minutes. Rinse well.\u003c\/p\u003e\u003cp\u003eUsage\u003cbr\u003e1-2x per week in place of regular conditioner\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eShea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax\u003c\/strong\u003e\u003cbr\u003eNourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.\u003cbr\u003e\u003cstrong\u003eMullein Flowers Specialty Natural Active\u003c\/strong\u003e\u003cbr\u003eBased on plant photoluminescence, this natural active absorbs UV\/solar radiation and transforms it to visible, radiant light.\u003cbr\u003e\u003cstrong\u003eSpecialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract\u003c\/strong\u003e\u003cbr\u003eProvides UV\/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun’s rays.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSulfate Free · Paraben Free · Phthalate Free\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eCruelty Free \u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003cbr\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372688955,"sku":"colorkick-illuminating-mask-1","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/colorkick_illuminatingmask_fullsize_5oz_pdp_1.jpg?v=1784535609"},{"product_id":"flourish-mask-for-thinning-hair","title":"Flourish Mask for Thinning Hair","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet \u003cspan\u003eweightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while hydrating to leave hair shiny and silky-soft while you grow more.\u0026gt;\u003c\/span\u003eReady for the data? Find out more about the results of Flourish® clinical studies here.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results conducted by a third-party lab.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eAfter cleansing hair, remove excess water and apply evenly throughout hair, avoiding the roots. Leave on for 2–3 minutes and rinse.\u003c\/p\u003e\u003cp\u003eUsage: 1-2x per week in place of conditioner\u003c\/p\u003e\u003cp\u003eTexture: Whipped creamy texture reminiscent of a luxury skin care\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBiomimetic Tetrapeptide with Red Clover Flower Extract: Targets the follicle to promote healthier hair growth.\u003c\/p\u003e\u003cp\u003eFructooligosaccharides and Beet Root Extract: A plant-derived blend that infuses hydration into hair without weighing it down.\u003c\/p\u003e\u003cp\u003eBiotin: The most popular vitamin to help promote stronger and healthier hair.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e Full Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372820027,"sku":"flourish-mask-for-thinning-hair","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/flourish_mask_fullsize_5oz_thumb_8e7869ac-2009-4c69-8028-4c3512ba1922.jpg?v=1784535613"}],"url":"https:\/\/tohaircare.shop\/collections\/treatments-masks.oembed","provider":"tohaircare.shop","version":"1.0","type":"link"}