{"title":"Shop All","description":null,"products":[{"product_id":"recovery-shampoo","title":"Recovery Shampoo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, bio-identical keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study by a third-party lab on Recovery Shampoo \u0026amp; Conditioner regimen use.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types, especially hair that's damaged or in need of extra care.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner; rinse thoroughly. \u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHydrolyzed Quinoa: \u003c\/strong\u003eThis plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBaobab Seed Oil: \u003c\/strong\u003eFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGrapefruit Extract: \u003c\/strong\u003eLoaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003eFull Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372000827,"sku":"recovery-shampoo","price":13.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/dtc_recovery_shampoo_1x1_1_7ad508a2-bb1e-489f-8dc8-ddfcb8581e12.jpg?v=1784535587"},{"product_id":"recovery-conditioner","title":"Recovery Conditioner","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this conditioner behaves like a high-powered treatment product that deposits pure, bio-identical keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study by a third-party lab on Recovery Shampoo \u0026amp; Conditioner regimen use.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types, especially hair that's damaged or in need of extra care.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of conditioner between palms and apply to wet hair from mid-shaft to ends, leave it in for 1-2 minutes before rinsing thoroughly.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHydrolyzed Quinoa: \u003c\/strong\u003eThis plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBaobab Seed Oil: \u003c\/strong\u003eFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGrapefruit Extract: \u003c\/strong\u003eLoaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372033595,"sku":"recovery-conditioner","price":13.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/care_recoveryconditioner_fullsize_6.7oz_thumb_1_3.jpg?v=1784535589"},{"product_id":"full-shampoo","title":"Full Shampoo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study by a third-party lab on Full Shampoo \u0026amp; Conditioner regimen use.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003ePhospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.\u003c\/p\u003e\u003cp\u003ePink Pomelo: Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.\u003c\/p\u003e\u003cp\u003eArtichoke Leaf: A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372066363,"sku":"full-shampoo","price":5.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/care_fullshampoo_fullsize_8oz_thumb_1_1_1.jpg?v=1784535590"},{"product_id":"full-conditioner","title":"Full Conditioner","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study by a third-party lab on Full Shampoo \u0026amp; Conditioner regimen use.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types looking for a boost in volume or density in strands. 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Apply to wet hair, massage into the scalp, work lather through the ends, and rinse.\u003c\/p\u003e\u003cp\u003eUsage: Daily or as needed\u003c\/p\u003e\u003cp\u003eTexture: A gentle, lathering shampoo with a clean finish.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eBiomimetic Signal Peptides:\u003c\/strong\u003e:Nourish and calm the scalp to help create a healthy environment for hair growth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSodium Hyaluronate + Red Algae Extract: \u003c\/strong\u003eProvides lightweight hydration and a sheer “moisture shield” to thicken hair and keep the fibers supple.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSodium Hyaluronate + Red Algae Extract: \u003c\/strong\u003eProvides lightweight hydration and a sheer “moisture shield” to thicken hair and keep the fibers supple.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e Full Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372131899,"sku":"shampoo-for-thinning-hair","price":13.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/flourish_shampooforthinninghair_fullsize_8oz_pdp.jpg?v=1784535592"},{"product_id":"conditioner-for-thinning-hair","title":"Flourish Conditioner for Thinning Hair","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eFlourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented Alpha + Gamma Keratins, a highly active Green Tea and Probiotics to leave hair smooth, silky, comb-able and less prone to pulling or breakage. Color-safe, paraben-free, vegan and gluten-free.Ready for the data? Find out more about the results of Flourish® clinical studies here.\u003c\/p\u003e\u003cp\u003e*Clinical study results after 6 months of Flourish regimen use conducted by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types experiencing thinning hair.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1–3 minutes before rinsing thoroughly.\u003c\/p\u003e\u003cp\u003eUsage: Daily or as needed\u003c\/p\u003e\u003cp\u003eTexture: A lightweight hydrating conditioner that glides through the hair with a silky rinse out\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eProbiotic Ferment: A microbiome booster known to nourish the scalp, help decrease irritation, and support cellular oxygen consumption.\u003c\/p\u003e\u003cp\u003eBiomimetic Signal Peptides:Nourish and calm the scalp to help create a healthy environment for hair growth.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372164667,"sku":"conditioner-for-thinning-hair","price":13.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/flourish_conditionerforthinninghair_fullsize_8oz_silo.jpg?v=1784535592"},{"product_id":"strength-shield-leave-in-conditioner","title":"Strength \u0026 Shield Leave In Conditioner","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eAlready awarded 4 beauty awards in 2026, Strength \u0026amp; Shield Leave-In Conditioner has quickly become one of the year's most recognized haircare launches.\u003c\/p\u003e\u003cp\u003eVirtue® Strength \u0026amp; Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage. \u003c\/p\u003e\u003cp\u003ePowered by our patented Alpha Keratin 60ku®, this multitasking heat protection leave-in conditioner softens, smooths, and reinforces the cuticle—restoring strength and flexibility while protecting strands from heat (up to 450°F), UV rays, and pollution from mid-lengths to ends. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Based on independent, third-party instrumental data\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003eFor all hair types, especially those who tend to tangle.\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eSpray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSpecialty Moringa Seed and Chia Seed Extracts\u003c\/strong\u003e: Help prevent breakage \u0026amp; strengthen bonds.​\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro-Vitamin B5 \u0026amp; Amino Acid Blend​: \u003c\/strong\u003eHelps support hair’s structure for optimal strength \u0026amp; elasticity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShea Butter, Olive-Derived \u0026amp; Castor Oil Esters:​\u003c\/strong\u003e Facilitate shine, hydration, and touchable softness\u003c\/p\u003e\u003cp\u003eSpray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372197435,"sku":"strength-shield-leave-in-conditioner","price":11.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/dtc_pdp_strength_shield_leave_in_conditioner_2000dx2000_2c2bac9a-0ce5-4e35-975e-95fa89f90d3a.jpg?v=1784535594"},{"product_id":"healing-oil","title":"Healing Oil","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it's the ultimate multi-tasker, delivering the shine, softness, and moisturizing you'd expect from a hair oil and the damage repair, strengthening, and environmental protection that only our bio-identical protein can provide. Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won't alter your color or weigh down your hair. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Healing Oil independent, third party bioinstrumentation clinical study\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types in need of shine, repair or extra nourishing.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eShake well before each use to mix key ingredients and activate the formula. Shake a few drops into hands and work throughout damp and\/or dry hair. Style as desired.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eTocopherol: This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UVlight or pollution.\u003c\/p\u003e\u003cp\u003eTahitian Gardenia Flower Extract: Native to Western Polynesia, this botanical extract is a sacred and ageold remedy used to to strengthen weak and damaged hair.\u003c\/p\u003e\u003cp\u003eKalahari Melon Seed Oil: Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372230203,"sku":"healing-oil","price":7.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/correct_healingoil_fullsize_1.7oz_thumb_1_6fdb9559-1299-4cca-81e1-e01456a3d0fe.jpg?v=1784535595"},{"product_id":"one-for-all-6-in-1-styler","title":"6-in-1 Styler","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. 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It rebalances the scalp microbiome while simultaneously reversing hair damage, repairing, strengthening, and hydrating stressed strands. Finally, you don't have to choose between a healthy scalp and your healthiest hair - Have it all. Your healthiest hair, scalp to ends. For all hair and scalp types. Especially great for dry, oily, or irritated scalps.\u003c\/p\u003e\u003cp\u003e*Clinical study results on scalp product regimen use by an independent third-party lab. 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Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab on Smooth Shampoo, Conditioner \u0026amp; Un-Frizz regimen use.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types, especially those with frizz-prone, wavy, or curly hair.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. 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Rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eJojoba Oil: \u003c\/strong\u003eProvides moisture and hydration to enhance shine and detangling\u003cbr\u003e\u003cstrong\u003eCeratonia Siliqua Gum: \u003c\/strong\u003eLocks in moisture and helps define curls\u003cbr\u003e\u003cstrong\u003eBean-Based Polymers: \u003c\/strong\u003eFacilitate curl formation and definition\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372492347,"sku":"curl-conditioner","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/curl_curlconditioner_fullsize_8oz_thumb_cea4de77-5b29-420e-b13c-132998067eea.jpg?v=1784535602"},{"product_id":"colorkick-de-brassing-shampoo-cg","title":"ColorKick® De-Brassing Shampoo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it's free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eFor anyone who colors their hair.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eApply to wet hair. 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It smooths frizz and strengthens strands, giving your hair the hydration and repair it needs without weighing it down. Powered by Alpha Keratin 60ku®, this overnight treatment replenishes moisture, helps reduce breakage, and leaves all hair types looking and feeling healthier by morning. Think of it as an overnight hair mask in serum form—your nightly step for a radiant scalp and silky soft hair. It is like skincare for your hair.\u003c\/p\u003e\u003cp\u003eThe calming scent of lavender, chamomile, and sandalwood transforms your evening routine into a restorative ritual.\u003c\/p\u003e\u003cp\u003eColor-safe, paraben-free, gluten-free. \u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair and scalp types.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eUse nightly on damp or dry scalp and hair. Dispense one pump of the product onto your fingertips. Starting at the scalp, massage the product thoroughly across the scalp and through the hair. Repeat as needed. Leave in overnight. Will not stain pillows or sheets.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eCharged Hyaluronic Acid: Helps to hydrate hair\u003c\/p\u003e\u003cp\u003ePeptide Blend: Clinical-grade blend of peptides that help fortify hair\u003c\/p\u003e\u003cp\u003eOlive-Derived Ceramide: A multifunctional ceramide to help boost hair health\u003c\/p\u003e\u003cp\u003eAlpha-Glucan Oligosaccharide: A beneficial microbial flora that offers prebiotic properties to balance the scalp’s ecosystem and support hair health\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eEscape into tranquility with this soothing blend of lavender and chamomile, white tea, bergamot, magnolia buds, and a light touch of creamy sandalwood to help promote relaxation and restful sleep.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372557883,"sku":"overnight-scalp-hair-elixir","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/co_overnightscalpandhairelixir_fullsize_1.7oz_pdp.jpg?v=1784535604"},{"product_id":"damage-reverse-serum","title":"Damage Reverse Serum","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eMeet the leave-in treatment that instantly repairs and forever protects. Named as one of TIME's Best Inventions of 2024, this new product revolutionizes hair repair by not only instantly repairing damaged hair, but also fighting future damage and breakage. It's packed with the highest percentage of our hair-identical protein, Alpha Keratin 60ku®,. This wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to boost elasticity, and refills each strand with keratin to smooth unwanted frizz, repair split ends, enhance shine, and restore softness. The result? Visibly healthier hair that looks and feels stronger, silkier, and better protected with every use. \u003c\/p\u003e\u003cp\u003e*Clinical study results by a third-party lab.\u003c\/p\u003e\u003cp\u003eFrom TIME. © 2024 TIME USA LLC. All rights reserved. Used under license.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types, especially hair that's damaged or in need of extra care.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eApply 2-3 pumps from roots to ends on damp or dry hair. Use as the first step in your hair care routine daily or as needed.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eHighest Concentration Of Alpha Keratin 60ku® - Patented 100% bio-identical keratin protein clinically proven to repair and strengthen all hair types\u003c\/p\u003e\u003cp\u003eTremella Mushroom - Helps hydrate and retain moisture\u003c\/p\u003e\u003cp\u003eSolar-Protection Complex - Protects against aging, drying, and color-depleting effects of light exposure\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372590651,"sku":"damage-reverse-serum","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/r_damagereverseserum_silo_timeaward.jpg?v=1784535607"},{"product_id":"restorative-treatment-mask","title":"Restorative Treatment Mask","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Labs Restorative Treatment Mask is a deep conditioning hair repair mask designed to revive damaged hair without heaviness. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60ku®, our keratin hair repair mask delivers an immediate and intense hydrating and conditioning boost for silky soft hair that's immediately reinvigorated with health and nourishment. Ideal for anyone looking for the best hair care solution to hydrate dry hair and protect against future breakage. Color-safe, paraben-free, gluten-free.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eFor all hair types that are damaged or in need of moisture.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eAfter washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well.\u003c\/p\u003e\u003cp\u003eUsage\u003cbr\u003eWeekly or as needed in place of conditioner\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCystoseira Compressa Extract (Brown Algae)\u003c\/strong\u003e\u003cbr\u003eThis marine active is known to provide intensive repair and helps provide heat protection.\u003cbr\u003e\u003cstrong\u003eAmaranthus Caudatus Seed Extract\u003c\/strong\u003e\u003cbr\u003eThis plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.\u003cbr\u003e\u003cstrong\u003eBaobab Seed Oil\u003c\/strong\u003e\u003cbr\u003eFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.\u003cbr\u003e\u003cstrong\u003eCynara Scolymus (Artichoke) Leaf Extract\u003c\/strong\u003e\u003cbr\u003eThis natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSulfate Free · Paraben Free · Phthalate Free\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eCruelty Free \u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003cbr\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. 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This mask is designed to protect and maintain hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eFor anyone who colors their hair.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eAfter cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2 - 3 minutes. Rinse well.\u003c\/p\u003e\u003cp\u003eUsage\u003cbr\u003e1-2x per week in place of regular conditioner\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eShea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax\u003c\/strong\u003e\u003cbr\u003eNourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.\u003cbr\u003e\u003cstrong\u003eMullein Flowers Specialty Natural Active\u003c\/strong\u003e\u003cbr\u003eBased on plant photoluminescence, this natural active absorbs UV\/solar radiation and transforms it to visible, radiant light.\u003cbr\u003e\u003cstrong\u003eSpecialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract\u003c\/strong\u003e\u003cbr\u003eProvides UV\/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun’s rays.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSulfate Free · Paraben Free · Phthalate Free\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eCruelty Free \u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003cbr\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. 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Color-safe, paraben-free, gluten-free. *Clinical study results on scalp product regimen use by an independent third-party lab. Resulting from an unbalanced scalp.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair and scalp types, especially irritated, flaky scalps.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eAfter shampooing and rinsing hair, apply Exfoliating Scalp Treatment to scalp and hair, massaging thoroughly with fingertips for approximately 2–3 minutes. Smooth through to the ends and rinse thoroughly; a double rinse is recommended.\u003c\/p\u003e\u003cp\u003eUsage: Once a week in place of regular conditioner\u003c\/p\u003e\u003cp\u003eTexture: A lightweight and luxurious whipped crème with gentle, micro-fine exfoliating beads.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003ePapain and Bromelain: Fruit enzymes that gently lift aged cells from hair follicles.\u003c\/p\u003e\u003cp\u003eBeta Hydroxy Acid (BHA)-4: Gently exfoliates aged cells from hair follicles, leaving a smooth and supple surface for healthy hair growth.\u003c\/p\u003e\u003cp\u003eRice Exfoliator: Gentle rice beads that work with Salicylic Acid and pineapple-and papaya-derived enzymes to rejuvenate the scalp and gently clear follicles of excess sebum and debris to grow your healthiest hair.\u003c\/p\u003e\u003cp\u003eCoconut, Jojoba, and Kalahari Melon Oils: Provide essential hydration for hair and scalp.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA soothing blend of lavender and chamomile, white tea, bergamot, magnolia buds, and a light touch of creamy sandalwood.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372721723,"sku":"scalp-scrub","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/refresh_exfoliatingscalptreatment_fullsize_5oz_thumb_08f4d3b8-5998-4311-8125-038dba9e8766.jpg?v=1784535611"},{"product_id":"refresh-purifying-leave-in-conditioner","title":"Leave-In Conditioner","description":"\u003ch3\u003eDetails\u003c\/h3\u003eVirtue® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall healthier. Color-safe, paraben-free, gluten-free, vegan.\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBiotech-born protein\u003cbr\u003e\u003cspan\u003eMEETS\u003c\/span\u003e powerful, plant-\u003cbr\u003ebased nutrients\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free\u003cbr\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003cbr\u003eCruelty Free \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Amino Acids Blend Help nourish the hair. \u003c\/li\u003e\n\u003cli\u003e Benzophenone-4 A light stabilizer that helps to minimize the impact of UV light on hair. \u003c\/li\u003e\n\u003cli\u003e White Horehound Extract Has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants. \u003c\/li\u003e\n\u003c\/ul\u003e Full Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003c\/p\u003e\u003cp\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eSpray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.\u003c\/p\u003e\u003cp\u003eUsage\u003c\/p\u003e\u003cp\u003eOn damp hair as desired\u003c\/p\u003e\u003cp\u003eTexture\u003c\/p\u003e\u003cp\u003eA fine, lightweight milky mist spray. Detangles and hydrates with weightless moisturizers.\u003c\/p\u003e\u003cp\u003eTip\u003c\/p\u003e\u003cp\u003eSince it’s applied to damp hair, Purifying Leave-in Conditioner serves as a great base for styling. This lightweight formula makes it easy to add other Virtue styling products without weighing down the hair. For a silky finish that is tangle-free and weightless, spray a light mist throughout on towel-dried hair and style as desired. Works well as a gentle detangler for children’s hair. \u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372754491,"sku":"refresh-purifying-leave-in-conditioner","price":10.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/refresh_leaveinconditioner_fullsize_5oz_thumb_9efb4ca6-1346-4740-ae0c-6dda67edb79b.jpg?v=1784535611"},{"product_id":"refresh-dry-shampoo","title":"Refresh Dry Shampoo","description":"\u003ch3\u003eDetails\u003c\/h3\u003eVirtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it's a reinvigorating pick-me-up for hair in need of a refresh. Color-safe, paraben-free, gluten-free, vegan, and cruelty-free, it's ideal for all hair types looking to maintain a fresh, just-washed feel between washes, without residue or compromise. Adds touchable volume while keeping your scalp and strands feeling clean and balanced.\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eShake well before using. Hold can 6–8 inches away from hair and spray evenly throughout roots. Let product absorb oil for 10 seconds. Massage loosely with fingertips or brush through lightly if desired.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUsage: As needed\u003c\/p\u003e\u003cp\u003eTexture: A sheer and clean mist. Goes on dry, leaving hair touchably soft without feeling coated.\u003c\/p\u003e\u003cp\u003eTip: On non-wash days, apply Virtue® Dry Shampoo at the root to instantly absorb oil and refresh hair between washes. For best results, use immediately in the morning or throughout the day to prevent oil buildup and extend your style. For optimal scalp and hair health, use Virtue® Scalp Remedy Shampoo and Scalp Remedy Conditioner on wash days to deeply cleanse, balance, and nourish the scalp.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eTapioca Starch: A natural, non-GMO starch with exceptional oil absorption properties. Brushes cleanly from hair.\u003c\/p\u003e\u003cp\u003eKaolin: A highly refined, pure clay that helps remove impurities from hair.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA light, uplifting blend of essential oils and extracts, featuring lemon, known for energizing the scalp, and cedar leaf and orange essential oils for long-lasting freshness.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372787259,"sku":"refresh-dry-shampoo","price":11.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/refresh_dryshampoo_fullsize_4.5oz_thumb_2.jpg?v=1784535612"},{"product_id":"flourish-mask-for-thinning-hair","title":"Flourish Mask for Thinning Hair","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet \u003cspan\u003eweightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while hydrating to leave hair shiny and silky-soft while you grow more.\u0026gt;\u003c\/span\u003eReady for the data? Find out more about the results of Flourish® clinical studies here.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results conducted by a third-party lab.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eAfter cleansing hair, remove excess water and apply evenly throughout hair, avoiding the roots. Leave on for 2–3 minutes and rinse.\u003c\/p\u003e\u003cp\u003eUsage: 1-2x per week in place of conditioner\u003c\/p\u003e\u003cp\u003eTexture: Whipped creamy texture reminiscent of a luxury skin care\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBiomimetic Tetrapeptide with Red Clover Flower Extract: Targets the follicle to promote healthier hair growth.\u003c\/p\u003e\u003cp\u003eFructooligosaccharides and Beet Root Extract: A plant-derived blend that infuses hydration into hair without weighing it down.\u003c\/p\u003e\u003cp\u003eBiotin: The most popular vitamin to help promote stronger and healthier hair.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e Full Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820372820027,"sku":"flourish-mask-for-thinning-hair","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/flourish_mask_fullsize_5oz_thumb_8e7869ac-2009-4c69-8028-4c3512ba1922.jpg?v=1784535613"},{"product_id":"density-booster","title":"Flourish Density Booster","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eMeet the only drug-free spray clinically proven to support healthy hair growth. 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Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eEmulsify a quarter-size amount of shampoo between palms. Massage into scalp, work through ends, and rinse. Work a quarter-size amount of conditioner between palms, apply to wet hair from mid-shaft to ends; leave in for 1–2 minutes before rinsing.\u003c\/p\u003e\u003cp\u003eUsage\u003c\/p\u003e\u003cp\u003eDaily or as needed\u003c\/p\u003e\u003cp\u003eTexture\u003c\/p\u003e\u003cp\u003eShampoo: A light, lacy lather that rinses clean without stripping or dehydrating hair. Conditioner: A lightweight cream that won’t leave hair tangly or tight.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373082171,"sku":"full-shampoo-full-conditioner-duo","price":22.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/bundle_fullshampoo_fullconditioner_thumb_1.png?v=1784535621"},{"product_id":"smooth-shampoo-conditioner-duo","title":"Smooth Shampoo \u0026 Conditioner  Duo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003ePromises\u003c\/span\u003e\u003cspan\u003eKept.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eResults \u003c\/span\u003e\u003cspan\u003edelivered.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHair \u003c\/span\u003e\u003cspan\u003eHealed.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e97%\u003c\/span\u003eof women said their hair looked smoother\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e97%\u003c\/span\u003esaid hair looked healthier\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e80%\u003c\/span\u003efelt their hair looked smoother and more hydrated\u003c\/p\u003e\u003cp\u003eConsumer Perception Study of 51 women who used Smooth Shampoo and Conditioner\u003cbr\u003eand Un-Frizz Cream for 1 week\u003c\/p\u003e\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBiotech-born protein\u003cbr\u003e\u003cspan\u003eMEETS\u003c\/span\u003e powerful, plant-\u003cbr\u003ebased nutrients\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free\u003cbr\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003cbr\u003eCruelty Free \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Pink Pomelo A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality. \u003c\/li\u003e\n\u003cli\u003e Phospholipids Derived from natural soybeans to help fight frizz and protect against humidity. \u003c\/li\u003e\n\u003cli\u003e Gotu Kola A multitasking Indian herb that promotes strength, smoothness, and luster. \u003c\/li\u003e\n\u003c\/ul\u003e Full Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA restorative blend of herbs, fruit, and citrus incorporating soothing lavender and fresh mint essential oils.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003c\/p\u003e\u003cp\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.\u003c\/p\u003e\u003cp\u003eUsage\u003c\/p\u003e\u003cp\u003eDaily or as needed\u003c\/p\u003e\u003cp\u003eTexture\u003c\/p\u003e\u003cp\u003eA luxurious lathering shampoo with a soft and smooth finish.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373114939,"sku":"smooth-shampoo-conditioner-duo","price":22.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/bundle_smoothshampoo_smoothconditioner_pdp_2.jpg?v=1784535622"},{"product_id":"flourish-thickening-styling-treatment-cfg","title":"Flourish Thickening Styling Treatment","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eFlourish®️ Thickening Styling Treatment immediately plumps each individual strand for instant thickness and all-day volume for fuller, plumper looking hair without leaving hair feeling sticky or crunchy. This daily all-in-one leave-in solution thickens, volumizes, hydrates, and repairs all types of fine or thinning hair. Its powdery, soufflé-like cream is packed with densifying ingredients that deliver long-lasting volume, body, and bounce, plus heat protection up to 450°F. While it's perfect for air-drying, Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape, and overall health.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results conducted by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types experiencing thinning hair.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eDispense a nickel-size amount into hands, rub together, and apply from roots to ends on damp or dry hair. Style as desired.\u003c\/p\u003e\u003cp\u003eUsage: Daily or as needed\u003c\/p\u003e\u003cp\u003eTexture: A powdery, weightless, soufflé-like cream.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eRice Starch \u0026amp; Specialty Corn Starch:\u003c\/strong\u003eplump each strand and provide natural hold and added volume.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecialty Tremella (Mushroom): \u003c\/strong\u003eworks with a specialty Hyaluronic Acid Blend, which provides weightless plumping and hydration.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHonokiol (Magnolia Bark Extract: \u003c\/strong\u003ehelps preserve elasticity and structure of hair.\u003c\/p\u003e\u003cp\u003eBiomimetic Tetrapeptide with Red Clover Extract targets the follicle to help promote healthier hair growth.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373147707,"sku":"flourish-thickening-styling-treatment-cfg","price":13.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/flourish_thickeningstylingtreatment_fullsize_4oz_pdp_1_bc7a95b0-bd26-4cbc-a0a9-78a0a01d01f4.jpg?v=1784535624"},{"product_id":"curl-shampoo-conditioner-duo","title":"Curl Shampoo \u0026 Conditioner Duo","description":"\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eVirtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFull Of:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWater-Soluble Jojoba Oil:\u003c\/strong\u003e Provides moisture and hydration to enhance shine, compatibility, and detangling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecialty Carob Gum (Ceratonia Siliqua):\u003c\/strong\u003e Forms a sheer film to lock in moisture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVegetable-Derived Polymer (from Lond Bean):\u003c\/strong\u003e Facilitates curl formation and definition.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecialty Rice Protein \u0026amp; Extract with Sunflower Seed Oil:\u003c\/strong\u003e Provide solar protection from the drying and damaging effects of UV rays.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue Curl Conditioner.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373180475,"sku":"curl-shampoo-conditioner-duo","price":22.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/bundle_curlshampoo_curlconditioner_thumb_9321a59b-75ea-4962-9272-276eec079f0c.jpg?v=1784535626"},{"product_id":"hair-rejuvenation-treatment","title":"Hair Rejuvenation Treatment (Drug Free)","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eA 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster.This regimen is ideal for mild to moderate hair thinning due to: hereditary factors, hormonal fluctuations, recent pregnancy, nutritional deficiencies and\/or stress. Designed for those seeking a more natural solution. Safe for chemically treated or colored hair.Ready for the data? Find out more about the results of Flourish® clinical studies here.\u003c\/p\u003e\u003cp\u003e*Clinical study results after 6 months of Flourish regimen use conducted by a third-party lab.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eShampoo: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp. Rinse thoroughly.\u003c\/p\u003e\u003cp\u003eConditioner: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.\u003c\/p\u003e\u003cp\u003eDensity Booster: Once daily, on damp or dry hair, lift hair into sections and spray directly onto scalp. Gently massage in and do not rinse.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAlpha Keratin: A large, spring-shaped protein, it nourishes the scalp microbiome, repairs damage along the hair fiber, and reinforces hair strength.\u003c\/p\u003e\u003cp\u003eGamma Keratin: Small, globular keratins that provide hair with elasticity and flexibility, helping to reduce breakage and fall-out.\u003c\/p\u003e\u003cp\u003eLarchwood Extract has been seen to encourage the initiation of the anagen growth phase.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373213243,"sku":"hair-rejuvenation-treatment","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/flourish_hairrejuvenationtreatment_drugfree_fullsize_thumb_2edcf5a7-371b-4ea1-b130-b4bb06ea9c4f.jpg?v=1784535627"},{"product_id":"frizz-block-smoothing-spray","title":"Frizz Block™ Smoothing Spray","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eMeet our anti-frizz spray that stands up to even the harshest humidity. Frizz Block™ Smoothing Spray is a weightless, alcohol-free styling spray designed to control frizz, smooth strands, and protect against damage for up to 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. This lightweight mist won't create build-up or dry out hair, and it's heat protective up to 450 degrees, leaving hair healthy, silky-soft, and free of frizz for days.\u003c\/p\u003e\u003cp\u003e*Clinical study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal for\u003c\/h3\u003e\u003cp\u003eFor all hair types, especially those prone to frizz or likely to react in humidity.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eTowel dry hair. Divide into sections. Shake product well and spray liberally and evenly throughout each section. Blow-dry hair. Heat is required to activate product benefits. For best results, use Smooth Shampoo and Conditioner.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eSpecialty Lipopeptide: Eliminates and controls frizz with humidity-blocking technology for all hair types.\u003c\/p\u003e\u003cp\u003eRice Protein, Tara Tree Fruit Extract, and Sunflower Sprout: Help protect against color fading and distorting and the drying, damaging effects of UV\/solar exposure.\u003c\/p\u003e\u003cp\u003eChia Seed and Green Tea Leaf Extract: Provides anti-pollution protection against the drying and damaging effects of environmental pollutants and free radicals.\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373246011,"sku":"frizz-block-smoothing-spray","price":13.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/smooth_frizzblocksmoothingspray_fullsize_5oz_thumb_b4d0827c-0939-4146-b649-8a337abf5d69.jpg?v=1784535627"},{"product_id":"curl-defining-whip","title":"Curl-Defining Whip","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. \u003c\/p\u003e\u003cp\u003e*Consumer perception study results by a third-party lab.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eShake well. Turn can upside down and dispense a golf ball-size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eShea Butter\u003c\/p\u003e\u003cp\u003eHydrolyzed Adansonia Digitata Seed Oil (Baobab): Revitalizes damaged hair and protects against moisture loss and the drying elements\u003c\/p\u003e\u003cp\u003eChia Seed Extract: Helps provide antioxidant protection from environmental pollutants\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373278779,"sku":"curl-defining-whip","price":12.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/curl_curldefiningwhip_fullsize_5.5oz_thumb_3.jpg?v=1784535628"},{"product_id":"hair-growth-treatment","title":"Hair Growth Treatment (Minoxidil 5%)","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eA Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. The three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and Minoxidil 5% Foam.This regimen is ideal for moderate to severe hair loss due to: hereditary factors, hormonal fluctuations, nutritional deficiencies, and\/or stress. Safe for chemically treated or colored hair.Ready for the data? Find out more about the results of Flourish® clinical studies here.\u003c\/p\u003e\u003cp\u003e*Clinical study results after 6 months of Flourish regimen use conducted by a third-party lab.\u003c\/p\u003e\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku® CLINICAL\u003c\/strong\u003e Alpha Keratins are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBiotech-born protein\u003cbr\u003e\u003cspan\u003eMEETS\u003c\/span\u003e powerful, plant-\u003cbr\u003ebased nutrients\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free\u003cbr\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003cbr\u003eCruelty Free\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Alpha Keratin A large, spring-shaped protein, it nourishes the scalp microbiome, repairs damage along the hair fiber, and reinforces hair strength. \u003c\/li\u003e\n\u003cli\u003e Gamma Keratin Small, globular keratins that provide hair with elasticity and flexibility, helping to reduce breakage and fall-out. \u003c\/li\u003e\n\u003cli\u003e Minoxidil The only single ingredient medically proven to regrow hair in women. It works while you sleep to reactivate hair follicles and stimulate regrowth. \u003c\/li\u003e\n\u003c\/ul\u003e Full Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair. (Note: minoxidil has no fragrance)\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003c\/p\u003e\u003cp\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eShampoo: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through the ends. Rinse thoroughly.\u003c\/p\u003e\u003cp\u003eConditioner: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.\u003c\/p\u003e\u003cp\u003eMinoxidil: Apply half a capful once daily directly to the scalp in the hair loss area. Massage into scalp with fingers, then wash hands thoroughly.\u003c\/p\u003e\u003cp\u003eUsage\u003c\/p\u003e\u003cp\u003eDaily regimen\u003c\/p\u003e\u003cp\u003eMinoxidil Texture\u003c\/p\u003e\u003cp\u003e5% foam\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373311547,"sku":"hair-growth-treatment","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/flourish_nightlyinstensivehairgrowthtreatment_fullsize_thumb_2_969350c7-2ee5-42fc-a2e7-9743ffd910c2.jpg?v=1784535629"},{"product_id":"texturizing-spray","title":"Texturizing Spray","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eVirtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight texturizing spray delivers a lustrous, healthy finish while infusing hair with immediate, flexible and buildable texture. It helps to protect against UV damage and keep hair looking its best. Non-sticky formula. Protects against UV damage. The finished look? Effortless styling and lightweight hold with no added weight or stickiness.\u003c\/p\u003e\u003cp\u003e*Consumer perception study results conducted by a third-party lab.\u003c\/p\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eFor all hair types and anyone looking for added texture and definition.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHydrolyzed Wheat Protein\u003c\/strong\u003e: Helps increase body while improving the sheen and texture of hair\u003c\/p\u003e\u003cp\u003ePanthenol (Vitamin B5): Delivers moisture, softness, and shine\u003c\/p\u003e\u003cp\u003eAloe Extract: Conditions and nourishes hair, leaving it soft and shiny\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free · Synthetic Color \u0026amp; Dye Free · Gluten Free · Cruelty Free · Vegan\u003c\/p\u003e\u003cp\u003eFull Ingredient List\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA bright and multifaceted blend of citrus and woods (a yin and yang of fragrance for your hair), plus shine-enhancing mandarin and antioxidant-rich Amyris essential oils.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eShake well. Hold can 10 inches away from dry hair and spray evenly through roots to mid-length for subtle volume and touchable texture.\u003c\/p\u003e\u003cp\u003eUsage: Daily or as needed on dry hair\u003c\/p\u003e\u003cp\u003eTexture: A dry texturespray that delivers a powerful burst of instant texture without feeling sticky or stiff\u003c\/p\u003e\u003cp\u003eTips: Apply to towel-dried hair and follow with a blow-dryer for maximum lift and body. For extra volume at the crown, focus application at the roots and blow-dry using a round brush. Layer texturizing spray after styling to enhance definition and long-lasting fullness.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373344315,"sku":"texturizing-spray","price":12.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/create_texturizingspray_fullsize_5oz_thumb_3.jpg?v=1784535630"},{"product_id":"ultimate-anti-frizz-duo","title":"Smooth Fusion Duo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003ePromises\u003c\/span\u003e\u003cspan\u003eKept.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eResults \u003c\/span\u003e\u003cspan\u003edelivered.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHair \u003c\/span\u003e\u003cspan\u003eHealed.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e93%\u003c\/span\u003eof women said their hair was smoother and healthier\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e91%\u003c\/span\u003esaid hair felt more moisturized\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e85%\u003c\/span\u003esaid curls stayed intact and frizz free\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e72\u003c\/span\u003ehours of frizz reduction and protection from humidity\u003c\/p\u003e\u003cp\u003eConsumer Perception Study of 52 women who used Un-Frizz Cream\u003cbr\u003efor 1 week\u003c\/p\u003e\u003cp\u003eSource: Proprietary Virtue Clinical Study by Princeton TRI Labs\u003cbr\u003eNov. 2021\u003c\/p\u003e\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBiotech-born protein\u003cbr\u003e\u003cspan\u003eMEETS\u003c\/span\u003e powerful, plant-\u003cbr\u003ebased nutrients\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free\u003cbr\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003cbr\u003eCruelty Free\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Pink Pomelo A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality. \u003c\/li\u003e\n\u003cli\u003e Phospholipids Derived from natural soybeans to help fight frizz and protect against humidity. \u003c\/li\u003e\n\u003cli\u003e Gotu Kola A multitasking Indian herb that promotes strength, smoothness, and luster. \u003c\/li\u003e\n\u003cli\u003e Specialty Lipopeptide Eliminates and controls frizz with humidity-blocking technology for all hair types. \u003c\/li\u003e\n\u003cli\u003e Rice Protein, Tara Tree Fruit Extract, and Sunflower Sprout Helps protects against color fading and distorting and the drying, damaging effects of UV\/solar exposure. \u003c\/li\u003e\n\u003cli\u003e Chia Seed and Green Tea Leaf Extract Provides anti-pollution protection against the drying and damaging effects of environmental pollutants and free radicals. \u003c\/li\u003e\n\u003c\/ul\u003e Full Ingredient List\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA restorative blend of herbs, fruit, and citrus incorporating soothing lavender and fresh mint essential oils.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003c\/p\u003e\u003cp\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eApply a quarter-size amount of Un-frizz Cream to damp hair from roots to ends. Shake Frizz Block well and spray liberally and evenly throughout hair. Blow dry for a smooth finish. Heat is required to activate Frizz Block Spray benefits.\u003c\/p\u003e\u003cp\u003eUsage\u003c\/p\u003e\u003cp\u003eDaily or as needed\u003c\/p\u003e\u003cp\u003eTexture\u003c\/p\u003e\u003cp\u003eFrizz Block: A lightweight, milky microemulsion mist.\u003c\/p\u003e\u003cp\u003eUn-Frizz Cream: Rich, nourishing cream that instantly melts into hair with no residue\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373377083,"sku":"ultimate-anti-frizz-duo","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/bundle_smoothfusionduo_thumb_567344f7-ef4a-4765-9f92-945a538ba736.jpg?v=1784535631"},{"product_id":"volume-shine-kit","title":"Volume \u0026 Shine Kit","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003ePromises\u003c\/span\u003e\u003cspan\u003eKept.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eResults \u003c\/span\u003e\u003cspan\u003eDelivered.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHair \u003c\/span\u003e\u003cspan\u003eHealed.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e87%\u003c\/span\u003eof women said their hair had more body*\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e86%\u003c\/span\u003eof women said their hair looked fuller.*\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e100%\u003c\/span\u003eof women said their hair was immediately shinier**\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e94%\u003c\/span\u003eof women felt their hair looked repaired after one use**\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e100%\u003c\/span\u003eof women felt this product did not leave hair greasy or weighed down after 1 week of use**\u003c\/p\u003e\u003cp\u003e*Consumer Perception Study of 55 women who used Full Shampoo and\u003cbr\u003eConditioner for 1 weeks (7 uses).\u003c\/p\u003e\u003cp\u003e**Consumer perception study conducted on 50 respondents immediately,\u003cbr\u003eafter 8 hours, 3 days and 1 week of Healing Oil usage.\u003c\/p\u003e\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBiotech-born protein\u003cbr\u003e\u003cspan\u003eMEETS\u003c\/span\u003e powerful, plant-\u003cbr\u003ebased nutrients\u003c\/p\u003e\u003cp\u003eIn addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:\u003c\/p\u003e\u003cp\u003eSulfate Free · Paraben Free · Phthalate Free\u003cbr\u003eSynthetic Color \u0026amp; Dye Free · Gluten Free\u003cbr\u003eCruelty Free\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Phospholipids Molecules derived from natural soybeans that help fight frizz and protect against humidity. \u003c\/li\u003e\n\u003cli\u003e Pink Pomelo Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair. \u003c\/li\u003e\n\u003cli\u003e Artichoke Leaf A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle. \u003c\/li\u003e\n\u003cli\u003e Tocopherol This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UVlight or pollution. \u003c\/li\u003e\n\u003cli\u003e Tahitian Gardenia Flower Extract Native to Western Polynesia, this botanical extract is a sacred and ageold remedy used to to strengthen weak and damaged hair. \u003c\/li\u003e\n\u003cli\u003e Kalahari Melon Seed Oil Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss. \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eFull Shampoo \u0026amp; Conditioner: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.\u003c\/p\u003e\u003cp\u003eHealing Oil: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003c\/p\u003e\u003cp\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eWork a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. Follow with conditioner.\u003c\/p\u003e\u003cp\u003eShake Healing Oil well before each use to mix key ingredients and activate the formula. Pump a few drops into hands and work throughout damp and\/or dry hair. Style as desired.\u003c\/p\u003e\u003cp\u003eUsage\u003c\/p\u003e\u003cp\u003eDaily or as needed\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373409851,"sku":"volume-shine-kit","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/bundle_fullshampootravel_fullconditionertravel_healingoiltravel_pdp.jpg?v=1784535632"},{"product_id":"detox-restore-duo","title":"Detox + Restore Duo","description":"\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCharcoal Powder: \u003c\/strong\u003eExtracts oil and impurities for removal during shampooing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHops Extract: \u003c\/strong\u003eProvides a purifying and astringent effect on scalp.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCoconut Fatty Acid Blend: \u003c\/strong\u003eA blend of gentle cleansers derived from coconut oil that also have moisturizing benefits.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCystoseira Compressa Extract (Brown Algae): \u003c\/strong\u003eThis marine active is known to provide intensive repair and helps provide heat protection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAmaranthus Caudatus Seed Extract (Protein): \u003c\/strong\u003eThis plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBaobab Seed Oil: \u003c\/strong\u003eFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCynara Scolymus (Artichoke) Leaf Extract: \u003c\/strong\u003eThis natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eUse 1x week in place of regular shampoo \u0026amp; conditioner routine. Shampoo by massaging into scalp and rinsing thoroughly. After cleansing hair, remove excess water and apply a generous amount of Mask, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. \u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":43820373475387,"sku":"detox-restore-duo","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5092\/6139\/files\/bundle_purifyingshampoo_mask_thumb_1_1dd6abe2-f463-477b-a0af-a5981901643b.jpg?v=1784535633"},{"product_id":"flourish-hair-growth-treatment-manta-brush","title":"Flourish Hair Growth Treatment \u0026 Manta Brush","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003ePromises\u003c\/span\u003e\u003cspan\u003eKept.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eResults \u003c\/span\u003e\u003cspan\u003eDelivered.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHair \u003c\/span\u003e\u003cspan\u003eHealed.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e100%\u003c\/span\u003esaid their existing hair grew faster\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e100%\u003c\/span\u003esaid they saw new growth\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e100%\u003c\/span\u003esaw less fall-out\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e100%\u003c\/span\u003esaid the regimen was more effective than other solutions they’ve tried in the past\u003c\/p\u003e\u003cp\u003eResults after 6 months of Hair Growth Treatment regimen use\u003cbr\u003ein a double-blind, independent, third-party clinical study\u003c\/p\u003e\u003ch3\u003eOur Patented Technology\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003eis in our\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e SCIENCE.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlpha Keratin 60ku® CLINICAL\u003c\/strong\u003e Alpha Keratins are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cstrong\u003eShampoo for Thinning Hair\u003c\/strong\u003e\u003cp\u003eWork a quarter-sized amount into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck; work through ends and rinse thoroughly.\u003c\/p\u003e\u003cstrong\u003eConditioner for Thinning Hair\u003c\/strong\u003e\u003cp\u003eWork a quarter-sized amount between palms. Apply to wet hair from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.\u003c\/p\u003e\u003cstrong\u003eMinoxidil\u003c\/strong\u003e\u003cp\u003eApply half a capful once daily directly to the scalp in the hair loss area. Massage into scalp with fingers, then wash hands thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e New hair growth is a natural process that happens gradually over 3–6 months. Continued use is necessary to increase and keep your hair regrowth, or hair loss will begin again.\u003c\/p\u003e\u003ch3\u003eScent\u003c\/h3\u003e\u003cp\u003eA gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.\u003c\/p\u003e\u003cp\u003eAbout our Fragrances\u003c\/p\u003e\u003cp\u003eVirtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. 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